Parent Central Home http://www.safercar.gov

Get Involved! — A Campaign Marketing Toolkit

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Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, booster seats, and seat belts. The toolkit shows you how to download our PSAs for free and provides tips on how you can use campaign material both online and in your community.


Campaign Background
Fact Sheet
Fact Sheet

Outreach Tips
How to Get PSAs Placed
How To Get PSAs Placed
Digital Outreach Pitch Materials
Digital Outreach Pitch Materials

Social Media

We’re counting down for Child Passenger Safety Week, and we want you to join us! We’ve included dates with the images as a suggested calendar for posting. Our 2015 countdown begins Saturday, August 22, and ends on National Seat Check Saturday, September 19.

JPGs are between 250 KB and 400 KB

August 22
Social Media Image
August 23
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August 24
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August 25
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August 26
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August 27
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August 28
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August 29
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August 30
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August 31
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September 1
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September 2
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September 3
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September 4
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September 5
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September 6
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September 7
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September 8
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September 9
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September 10
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September 11
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September 12
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September 13
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September 14
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September 15
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September 16
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September 17
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September 18
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September 19
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Television
Know It All
Know It All
Chairs
Chairs
Scripts

These spots are for Internet use only. They are NOT for broadcast use. Due to size restrictions, we cannot upload broadcast quality spots to the web. To download national and localized broadcast quality HD and SD TV files, please visit Ad Council TV .


Radio
Let Me Ask You
Age Means Everything
You Do So Much
Baseball
Party

For high-quality radio files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials.


Web Banners
Bottle
Bottle Web Banner
Popsicle
popsicle
Know For Sure
knowforsure

*Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.


Print
Secure His Future
Secure His Future - Print Preview
Black & White
Secure Her Future
Secure Her Future - Print Preview
Black & White

Car Seat Installation Checklist

Booster Seat Installation Checklist

Car Seat Install Checklist - PDF 130 KB Car Seat Install Checklist-Short - PDF 130 KB Booster Seat Install Checklist - PDF 110 KB Booster Seat Install Checklist-Short - PDF 105KB
PDF 130 KB Short - PDF 130 KB PDF 110 KB Short - PDF 105 KB

Bottle
7 x 10 Color PDF 2.5 MB
Popsicle
popsicle
Pencil
pencil
Stacking Toy
bottle
Sneaker
bottle

Outdoor
Bus Shelter
Secure His Future
Secure His Future - Bus Shelter Preview
Secure Her Future
Secure Her Future - Bus Shelter Preview
Bottle
bottle
Popsicle
popsicle
Stacking Toy
bottle
Billboard
Secure His Future
Secure His Future - Billboard Preview
Secure Her Future
Secure Her Future - Billboard Preview
Know For Sure
knowforsure

These assets expire on 9/10/16. For retag please contact NHTSA at 202-366-3587 or Elizabeth.Nilsson@dot.gov .

Due to size restrictions, we cannot upload high resolution outdoor ads to the web. For high-quality print and outdoor files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials. If you'd like to implement the web banners using DART, please contact banners@adcouncil.org for details, with "Child Passenger Safety banners" in the subject line.



Additional Resources