Parent Central Home http://www.safercar.gov

Get Involved! — A Campaign Marketing Toolkit

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Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, booster seats, and seat belts. The toolkit shows you how to download our PSAs for free and provides tips on how you can use campaign material both online and in your community.


Campaign Background
Fact Sheet
Fact Sheet

Outreach Tips
How to Get PSAs Placed
How To Get PSAs Placed
Digital Outreach Pitch Materials
Digital Outreach Pitch Materials

Earned Media
Proclamation
Sample Proclamation
Proclamation Letter
Sample Proclamation Letter
Talking Points
Digital Outreach Pitch Materials
Additional Statistics
Additional Statistics
Press Release
Sample Press Release
Press Release -
Pre Event
Sample Press Release - Pre Event
Press Release -
Post Event
Sample Press Release - Post Event

Social Media
Twitter Chat Flyer
Fact Sheet

CPS Week

We're counting down for Child Passenger Safety Week, and we want you to join us! We've included dates with the images as a suggested calendar for posting. Our 2016 countdown begins Friday, August 26, and ends on National Seat Check Saturday, September 24.

JPGs are between 250 KB and 400 KB

August 26
Social Media Image
August 27
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August 28
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>> More

August 29
Social Media Image
August 30
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August 31
Social Media Image
September 1
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September 2
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September 3
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September 4
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September 5
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September 6
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September 7
Social Media Image
September 8
Social Media Image
September 9
Social Media Image
September 10
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September 11
Social Media Image
September 12
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September 13
Social Media Image
September 14
Social Media Image
September 15
Social Media Image
September 16
Social Media Image
September 17
Social Media Image
September 18
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September 19
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September 20
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September 21
Social Media Image
September 22
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September 23
Social Media Image

Television
Know It Alls
Know It All
Chairs
Chairs
The Future
The Future
Question Everything
Question Everything

These spots are for Internet use only. They are NOT for broadcast use. Due to size restrictions, we cannot upload broadcast quality spots to the web. To download national and localized broadcast quality HD and SD TV files, please visit PSA Central .


Radio
Let Me Ask You
Age Means Everything
You Do So Much
Party
Know It Alls
Overconfidence

For high-quality radio files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium, call 1-800-933-772, or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials.


Web Banners
Secure His Future
Boy Web Banner
Secure Her Future
Girl Web Banner
Bottle
Bottle Web Banner
Popsicle
popsicle
Know For Sure
knowforsure

If you wish to have these customized or retagged, contact NHTSA @ 202-366-3587 or Elizabeth.Nilsson@dot.gov.

*Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.


Print
Secure His Future
Secure His Future - Print Preview
Black & White
Secure Her Future
Secure Her Future - Print Preview
Black & White

Car Seat Installation Checklist

Booster Seat Installation Checklist

Car Seat Install Checklist - PDF 135 KB Car Seat Install Checklist-Short - PDF 135 KB Booster Seat Install Checklist - PDF 116 KB Booster Seat Install Checklist-Short - PDF 110 KB
PDF 135 KB Short - PDF 135 KB PDF 116 KB Short - PDF 110 KB

Bottle
Bottle
Popsicle
popsicle
Pencil
pencil
Stacking Toy
Stacking Toy
Sneaker
Sneaker
Car Seat Recommendations:
Choosing the Right Car Seat
Chart of car seat recommendations
There's A Time
There's A Time - Print Preview
It's Too Late
It's Too Late - Print Preview
Black & White

Outdoor
Bus Shelter
Secure His Future
Secure His Future - Bus Shelter Preview
Secure Her Future
Secure Her Future - Bus Shelter Preview
Bottle
Bottle
Popsicle
Popsicle Bus Shelter
Stacking Toy
stacking toy
Billboard
Secure His Future
Secure His Future - Billboard Preview
Secure Her Future
Secure Her Future - Billboard Preview
Know For Sure
knowforsure
Not the Time
Not the Time


These assets expire on 9/10/16. For retag please contact NHTSA at 202-366-3587 or Elizabeth.Nilsson@dot.gov .

Due to size restrictions, we cannot upload high resolution outdoor ads to the web. For high-quality print and outdoor files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; or call 1-800-933-772 or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign material. If you'd like to implement the web banners using DART, please contact banners@adcouncil.org for details, with "Child Passenger Safety banners" in the subject line.



Additional Resources