http://www.safercar.gov Parent Central Home

A Campaign Marketing Toolkit - Get Involved!

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Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, booster seats, and seat belts. The toolkit shows you how to download our PSAs for free and provides tips on how you can use campaign material both online and in your community.


Campaign Background


Fact Sheet
Fact Sheet
Talking Points
Talking Points

English-language Campaign
Spanish-language Campaign


Outreach Tips

Fact Sheet

How to Get PSAs Placed

Digital Outreach Pitch Materials

Digital Outreach Pitch Materials


Public Service Announcements

Please note that when downloading spots, right clicking and selecting "Save Link As..." might be necessary in some browsers.

Know It All
Chairs
Television

English
[:30] | [:60]

Radio

English
Baseball
[:60]
Party
[:30] | [:60]

Chairs
Chairs
Television

English
[:30] | [:60]

Spanish
[:30] | [:60]

Scripts

Radio

Spanish
[:15] | [:30] | [:60]

Flashback
Chairs
Television

Spanish
[:30] | [:60]

These spots are for Internet use only. They are NOT for broadcast use. Due to size restrictions, we cannot upload broadcast quality spots to the web. To download national and localized broadcast quality HD and SD TV files, please visit Ad Council TV.

For high-quality radio files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials.


Print, Outdoor, and Web Material

Please note that when downloading material, right clicking and selecting "Save Link As..." might be necessary in some browsers.

Bottle

bottle
Print

color

black and white

Outdoor

bus shelter

Web*

160x600
300x250


Popsicle

popsicle
Print

color

black and white

Outdoor

bus shelter

Web*

160x600
300x250


Know For Sure

knowforsure


Outdoor

billboard

Web*

180x150
728x90


Stacking Toy

bottle
Print

color

black and white

Outdoor

bus shelter


Sneaker

bottle
Print

color

black and white


Pencil

pencil
Print

color
black and white


Locker (Spanish)

bottle
Print

color

4.625x10
7x4.875
7x10
7.875x10.5

black and white

5.687x10.5
11.5x10.5
11.5x21

Outdoor

billboard


Due to size restrictions, we cannot upload high resolution outdoor ads to the web. For high-quality print and outdoor files: visit PSA Central and select the Child Passenger Safety campaign and your desired medium; call 1-800-933-772 and ask for Child Passenger Safety campaign materials; or e-mail AdCouncil@ci-groupusa.com and ask for Child Passenger Safety campaign materials. If you'd like to implement the web banners using DART, please contact banners@adcouncil.org for details, with "Child Passenger Safety banners" in the subject line.

*Please note that the web banners don't click through to the landing page when previewing from this toolkit. You will need to download them then and associate the landing page with the banner when embedding/using on your site.


Logo
CSS Logo

Format

JPG | EPS


Additional Resources