Toolkit for Dealers and Manufacturers

Illustration showing a display of 5-star literature

Car buyers rely on dealers and manufactures to provide accurate and comprehensive vehicle data to make informed purchases. NHTSA has made it easy for you to educate consumers about the new 5-Star Safety Ratings,and how to use them to compare vehicle safety features, by providing an online toolkit that features a variety of marketing resources that can be customized and printed on-demand. Please select, tailor, and distribute the materials in a way that best fits your needs.

NHTSA's 5-Star Safety Ratings and logos can be used in a variety of ways on your existing marketing collateral. Print the logo on stickers that can be applied to any document to keep safety top-of-mind. Safer cars save lives.

To access the press-ready files, right click on the appropriate link and "Save target as."

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Thumbnail image of Safercar logo

Orange JPG / EPS / PDF
Blue JPG / EPS / PDF

Black JPG / EPS / PDF
White JPG / EPS / PDF

Thumbnail image of 5-Star safety logo

Blue/Gold JPG / EPS / PDF
Blue JPG / EPS / PDF
White/Gold JPG / EPS / PDF
Black JPG / EPS / PDF