Parent Central Home https://www.safercar.gov

Get Involved! – A Campaign Marketing Toolkit


Kids in Hot CarsKids in Hot Cars

Find and share campaign information for parents, caregivers, schools, and organizations, and remind everyone to Look Before You Lock!


Earned Media Templates

Use the latest data below to fill in the sample earned media templates. These are the current statistics for heatstroke deaths in the United States as of September 12, 2017.

  • Total number of children who have died from heatstroke from 1998 – present: 738
  • Number of children who have died from heatstroke in 2017: 38
  • Number of children who died from heatstroke in 2016: 39
  • Average number of child heatstroke fatalities per year since 1998: 37

 

Heatstroke Fact Sheet
Heatstroke Fact Sheet
Sample Letter to the Editor
Heatstroke Sample Letter to the Editor
Sample Heatstroke OpEd 1
Heatstroke Sample OpEd1
Sample Heatstroke OpEd 2
Heatstroke Sample OpEd2

Flyers for Parents and Caregivers
Safety Tips
Heatstroke Safety Tips for Parents and Caregivers
Fact Sheet
Fact Sheet: Children left in cars and heatstroke
Take the Pledge

Material for Organizations (8.5"x11")
Press Release
Press Release Template: Risks of heatstroke to kids in hot cars
Fact Sheet
Fact Sheet: Children left in cars and heatstroke
Safety Tips
Heatstroke Safety Tips for Parents and Caregivers
Letter to the Editor
Letters to the Editor Template: Children in hot cars and heatstroke
Op-Eds for States
Kids and Hot Cars Turn Into Tragedy
Heatstroke Deaths Can Be Prevented

Radio
Impossible
Children in Hot Cars Radio PSA: Think It's Impossible?

Media Buy
Heatstroke Campaign 2015 Overview
Heatstroke 2015 Overview

Web Banners
Animated GIFs
Lock 'Em Out
Lock 'Em Out
Put Something in Back
Put Something in Back
Reminder
Reminder
JPGs and SWFs
Angry Sun
Child Heatstroke in Cars Web Banner: Angry Sun
Even A Great Parent
Child Heatstroke in Cars Web Banner: Even A Great Parent
Don't Forget
Child Heatstroke in Cars Web Banner: Don't Forget
Teddy Bear
Child Heatstroke in Cars Web Banner: Teddy Bear

Social Media
Animated GIFs (506x253 pixels)
Lock 'Em Out
Lock 'Em Out
Put Something in Back
Put Something in Back
Reminder
Reminder
Instagram ( video )
Lock 'Em Out
Lock Em Out
Put Something in Back
Put Something in Back
Facebook (941x788 pixels)
Take Action
Act Fast, Save a Life Facebook: Take Action
Mind Your Own Business
Act Fast, Save a Life Facebook: Mind Your Own Business and A Child Could Die
Other Way
Act Fast, Save a Life Facebook: Turn the Other Way and a Child Could Die.
Mouth Shut
Act Fast, Save a Life Facebook: Keep Your Mouth Shut and a Baby Could Die.
Twitter (881x440 pixels)
Take Action
Act Fast, Save a Life Twitter: Take Action
Mind Your Own Business
Act Fast, Save a Life Twitter: Mind Your Own Business and A Child Could Die
Other Way
Act Fast, Save a Life Twitter: Turn the Other Way and a Child Could Die.
Mouth Shut
Act Fast, Save a Life Twitter: Keep Your Mouth Shut and a Baby Could Die.

Posters
(11"x17")
Lock 'Em Out
Lock 'Em Out Poster
Put Something in Back
Put Something in Back Poster
Reminder
Reminder Poster
Act ASAP
Act ASAP Poster
Baby on Board
Baby on Board Poster
Caution-Act ASAP
Caution-Act ASAP Poster
Save A Baby
Save A Baby Poster
Silence is Deadly
Silence is Deadly
(18"x24")
Take Action
Act Fast, Save a Life Poster: Take Action
Mind Your Own Business
Act Fast, Save a Life Poster: Mind Your Own Business and A Child Could Die
Other Way
Act Fast, Save a Life Poster: Turn the Other Way and a Child Could Die.
Mouth Shut
Act Fast, Save a Life Poster: Keep Your Mouth Shut and a Baby Could Die.
(12"x18")
He's A Killer
Child Heatstroke in Cars Poster: He's a Killer
Clouds
Child Heatstroke in Cars Poster: Clouds won't protect your baby
Always
Child Heatstroke in Cars Poster: Always, always check before you walk away
Don't Forget
Child Heatstroke in Cars Poster: Don't forget about us
Even Great Parents
Child Heatstroke in Cars Poster: Even great parents forget
Teddy Bear
Child Heatstroke in Cars Poster: A teddy bear could save your child's life.

Infographics - 808x808 pixels
Infographic A
Child Heatstroke in Cars Infographic: It only takes a car 10 minutes to heat up 20 degrees and become deadly.
Infographic B
Child Heatstroke in Cars Infographic: Children who died of heatstroke in the U.S.
Infographic C
Child Heatstroke in Cars Infographic: Keep your car locked so a child can't get trapped inside and die from heatstroke
Infographic D
Child Heatstroke in Cars Infographic: Children who died from heatstroke
Infographic E
Child Heatstroke in Cars Infographic: When a child's temperature reaches 107 degrees, they die.

Other
Bill Stuffer
Child Heatstroke in Cars: Bill Stuffer
Day Care Tip Card
Child Heatstroke in Cars: Day Care Tip Card
Window Cling
Child Heatstroke in Cars: Window Cling

Logos
Where's Baby? Logo
Vertical Logos
Vertical Logo for 'Where's Baby? Look before you lock.' Don't leave kids alone in hot cars.
Horizontal Logos
Horizontal Logo for 'Where's Baby? Look before you lock.' Don't leave kids alone in hot cars.
Act Fast. Save a Life. Logo